Reality vs. the Era

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From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide. Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report.

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The post-truth era: reality vs. perception

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See all our PR jobs here. In this edition of UNO we take a look at this uncertain scenario and what the media's role should be to connect with their audiences. In , the Oxford Dictionary selected "post-truth" as Word of the Year. This is no surprise to many people; was a year of polemical surprises and unexpected events. All of these milestones have a common denominator: These beliefs have become consolidated as shared assumptions in society, causing bewilderment in public opinion.

The post-truth era: reality vs. perception - Revista UNO

In this context, new forms of relationship with public opinion emerge and alternative media strengthen. Traditional methods of journalism are losing their influence with the emergence of new communication channels like personal blogs, YouTube, instant messaging channels such as WhatsApp, Telegram and Facebook Chat, or social media networks like Snapchat or Twitter. Recent advances mean that a simple tweet can now move the masses and produce unthinkable results.


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The broadcasting of fake news culminates in the trivialisation of lies and hence, the relativization of the truth. The value of media credibility has somewhat faded when compared to personal opinions. It is therefore not about what has happened, but about listening, seeing and reading the version of facts that more closely fits each person's ideology. Arun Sudhaman 10 Dec Paul Holmes 10 Dec Thought leadership is probably the most effective form of marketing for most professional service fi Paul Holmes 07 Dec From Washington Post executives to Parkland survivors to an Indian transgender rights activist, thes We feel that the views of the reader are as important as the views of the writer.

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Llorente worked at the multinational Burson-Marsteller for ten years, where he was Managing Director. Communication, journalism and fact-checking by Jose Antonio Zarzalejos.

In pursuit of the truth by Anthony Gooch. When the future catches up with us, the past will no Informative bubbles by Victoria Prego. The danger of indifference to truth by Armando Medeiros.

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The post-truth lie by Fernando Berckemeyer. In the kingdom of post-truth, irrelevance is the pun The rise of post-truth and how to build customized gods by Carlos de Angelis. Enemy of the truth by Rosa Townsend. Post-truth, a new way of lying by Francisco Rosales.

Verify after the global storm by Myriam Redondo.