Mobile Marketing

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When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go.

I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before.

We can expect this trend to continue even further in the future, so get ready! Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access — this is the age in which we live!


Mobile is here to stay, and if forecasts are correct, it will soon by eclipsing desktop usage. The kind that works best for your business will depend on your industry, target audience, and budget. This is mobile advertising involving mobile apps. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps. In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below.

Mobile Marketing

Turn on more accessible mode. Turn off more accessible mode. Mobile Engagement Engage and retain your customers with multi channels mobile campaigns and achieve your business objectives with our mobile marketing solutions and analytics tools.

The most common age group of users is , divided nearly evenly between men and women. Additionally, iPad users tend to make somewhat more money than the average population, and those users tend to be regular travelers who often use their iPads on airlines, trains, and buses.

Cognitiv Wins Digiday's Technology Award for Best Mobile Marketing Platform

Smartphone and iPad users respond differently to mobile advertising. For most mobile device users, being informative was perceived to be the most important quality in an ad, followed by relevance. In contrast, iPad tablet users are more likely to pay attention to interactive ads with striking colors and place less emphasis on content.. When developing a mobile marketing campaign, marketers should develop multiple channels, while keeping their message consistent throughout See also Integrated Marketing.

The easiest channel to start with is short message service SMS —basically, texting customers.

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SMS—and its souped-up companion, multimedia message service MMS —is an opt-in service, so companies already know their marketing messages are viewed by a receptive audience. About 98 percent of all SMS messages are read 95 percent within 15 minutes , so this is a very receptive market.

But SMS messages must be extremely targeted and brief to meet text size limits usually characters. In order to keep an audience receptive, businesses typically make the message interactive. For example, you can take a poll on upcoming products or offers, to find out what the customer is most interested in—and customers like providing feedback.

Mobile marketing - Wikipedia

Also, keep track of your opt-out rates: Start with two to four messages each month, and then adjust according to customer response. Outside of SMS messages, mobile marketing has also begun to incorporate newer technoloqies. QR codes an example of which is featured to your right are symbols that can be scanned by mobile devices to take them to specific content. Such content can be primarily informational perhaps describing the features of the product , but can also include a persuasive call to action.

Remember, if the customer has scanned the QR code, he or she is already interested in the product. Their educational background will also encompass communication methods and technology, visual arts, and multimedia, as well as market research and consumer behavior.