George Eastman: The Kodak King

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Visit our Help Pages. Audible Download Audio Books. Shopbop Designer Fashion Brands. Amazon Prime Music Stream millions of songs, ad-free. For years prior to Kodak's popularization of photography, the missing piece in its progress was the invention of a new artificial substance called celluloid.

Kodak: How George Eastman revolutionized photography

In , John Wesley Hyatt invented and registered the name "celluloid. For some years, Hyatt used celluloid only for making solid objects. Within two years, Eastman had invented and patented a new machine for coating the glass plates. But he needed some flexible, light, and unbreakable substance that could be coated with the photographic substance.

Celluloid became the answer to the problem. In , he patented a way of coating strips of paper so that they would work in a camera, and from this point he initiated the popular revolution in photography.

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To dramatize his innovative camera, Eastman decided to create a word that would be short, distinctive, and pronounceable in any language he was envisioning a worldwide market. He began with "K," the first letter of his mother's maiden name, and finally came up with "Kodak. Eastman had made everyone a photographer.

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His Kodak flourished on the slogan, "You press the button—we do the rest. George Eastman continued to expand his business. At the same time the Brownie was introduced, E. That offer was rejected, but Eastman accumulated a dry-plate manufacturing company in St.

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