International Business in the 21st Century (Praeger Perspectives)

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Preparing for International Operations , covers issues related to establishing an international business, including assessing your export readiness and finding financing.

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International Business in the 21st Century - Bruce David Keillor - Google Книги

Volume two, Going Global: Implementing International Business Operations , is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century , discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk.

With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.

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Do you believe that this item violates a copyright? Amazon Music Stream millions of songs. Amazon Drive Cloud storage from Amazon. One intriguing chapter deals with the issue of disengaging from certain customers. The real value of the set is its broad overview and the practical implications provided for practitioners. Written by experts, the chapters adhere to a similar format: Recommended for public libraries with large business collections and academic libraries supporting business programs.

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The chapters are written for the novice and present the topic broadly, making this an excellent resource for undergraduate students. Several chapters are devoted to each of the following: Individual chapter topics include marketing to children, building trust, online shoppers in the EU, and transferring brands to China.

The chapters are annotated, and each concludes with a list of references. He has published over book chapters and refereed journal articles, proceedings papers, and conference presentations in the areas of global marketing strategy, sales, and cross-cultural consumer behavior. He is also an entrepreneur, with over a decade of experience in the direct-marketing software industry. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?

International Business in the 21st Century

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